Our story:
At 59, Jim McLaughlin was running out of time.
Overweight, battling mounting health issues, and staring down a shortened future, he knew something had to change. Years of entrepreneurial grit and veteran discipline told him one thing: no one was coming to save him. He had to take full ownership of his health.
What began as a frustrating start in a local gym became an obsession. Jim devoured cutting-edge research on human biology, fitness, and nutrition. He studied longevity science, hired top coaches, and experimented relentlessly—tracking every workout, every meal, and every measurable sign of progress. He learned what fueled his body, what broke it down, and how to rebuild it stronger.
The results were staggering. In just over a year, Jim lost 60 pounds, dropped from 45% body fat to 17%, and reversed his biological age from nearly 60… to 25. His VO₂ max rivaled elite athletes. Six months later, he was competing—and placing—in grueling international fitness competitions like Hyrox.
Now, Jim has built My Performance Path to help others achieve their own transformations—whether it’s losing weight, reclaiming health, or crushing a competitive goal. This is not a one-size-fits-all program. It’s a precision-crafted system to create the best version of you—physically, mentally, and for life.
Your path is waiting. The question is—are you ready to take it?
Meet the team
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Founder Coach
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Chief Training Officer
Contact us
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